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Senior Manager - Product Marketing Job (East Cleveland, OH, United States)

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Job Number: 2480848
Business: GE-Lighting
Business Segment: Current
About Us: Current, powered by GE, a first-of-its kind energy company that integrates GE’s LED, Solar, Energy Storage and Electric Vehicle businesses with its industrial
strength Predix platform to identify and deliver the most cost effective, efficient energy solutions required by customers today and in the future. Current is focused
on delivering custom outcomes for our Commercial & Industrial customers, municipalities and utility partners. www.CurrentByGE.com
GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
Posted Position Title: Senior Manager - Product Marketing
Career Level: Experienced
Function: Marketing
Function Segment: Advertising and Brand Marketing
Location: United States
U.S. State, China or Canada Provinces: Ohio
City: East Cleveland
Postal Code: 44112-6300
Relocation Assistance: Yes
Role Summary/Purpose: Reporting to the Marketing Director – Vertical Marketing, this position plays a strategic role in influencing stakeholders by leading the product marketing team
Essential Responsibilities: In addition you will :


  • Lead product marketing team in the development of value proposition to address customer needs
  • Work closely with Product Management to develop MGPD plans that address customer needs and deliver on revenue and margin goals
  • Build research plan (competitive analysis, Voice of the Customer, customer segmentation, technology trends) to identify trends in each product area
  • Coordinate efforts and translate findings into actionable market opportunities
  • Manage team of Product Marketers to develop marketing literature and tools that effectively communicate product positioning, insure consistent message is delivered to the market, and enable sales to drive new business
  • Manage budgets and ensure effective allocation of resources to meet business needs
  • Attract, develop and retain world class product marketing team
  • Qualifications/Requirements:
  • Business or Technical Bachelor's degree in Marketing, Finance, management or Economics from an accredited university or college
  • Minimum of 10 years of relevant experience in Product Management, Engineering, Sales or Marketing
  • Advanced level in Microsoft Office Products including Excel, Word and PowerPoint
  • Additional Eligibility Qualifications: GE will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a background investigation and drug screen.
    Desired Characteristics:
  • Master’s Degree in Business Administration (MBA) from an accredited university or college
  • Experience in managing depart level budgets
  • Experience in the Lighting Industry
  • Dynamic Leader with direct or indirect teams
  • Strong Leadership experience including setting team priorities, goals and objectives
  • Experience in fostering a strong level of confidence, while influencing and building relationships with stakeholders

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